Adobe Australia
2023 Category Marketing Graduate (Jan 2023)
Sydney, Sydney, NSW
Opportunity expired
Opportunity details
- Graduate Job or Program
- AUD 70,000 - 80,000 / Year
- 1 vacancy
- Apply by 2 Oct 2022
- Start date 29 Jan 2023
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We’re looking for a recent graduate to contribute to the marketing strategy for the APAC education segment (including students and educators). The scope includes development of the marketing strategy across the customer journey from Discover, Buy to Retention.
What You’ll Do
- Develop deep knowledge of the student/education segment and be the go-to on market trends, customer needs, competitive landscape, and market growth drivers
- Generate insights from analysis and research. This includes: analysis of market opportunity, market share, and growth opportunity; competitive assessments; target audience definition, priorities, and customer needs
- Develop and refine marketing messaging, personas, and use-cases to inform campaign marketing strategy across APAC markets
- Define and prioritise marketing opportunities for your segment in APAC and influence marketing investment decisions
- Collaborate closely with global and regional partners in Product, Go-to-Market and Campaign Marketing
- Influence culturalisation strategy of marketing and product touchpoints for Students
- Track KPIs and success metrics ensuring we are on track with business targets
Desired Skills And Experience
- Graduate in 2022 OR have graduated no earlier than Dec 2021
- Australian citizen or permanent resident or a New Zealand citizen based in Sydney
- Ability to work full time as of February 2023
- Understanding of marketing fundamentals with aptitude in developing digital campaign strategies
- Analytical and data driven. Demonstrates outstanding analytical ability to identify, analyze, and craft data into a compelling narrative to inform a recommendation to business stakeholders
- Ability to provide a deep understanding of customer needs and how our products and those of competitors are positioned
- Excellent verbal and written communicator with excellent communication skills
- Passion for creativity and professional design, and experience with Adobe Creative Cloud products
Get to know us a little more
We're a NASDAQ-listed leader in digital marketing and media software, we help individuals and enterprise customers to make, manage and measure content to achieve their business goals.
Hiring criteria
- No experience required
- Australian Citizen +more
- Business & Management +more
- Bachelor or higher
Reviews
In value success my role is to maintain client relationships and address their business problems with the best suited Adobe solutions. This involves working with representatives from other teams to drive the desired results.
- Channel marketing - Campaign/Event execution - Working with internal & external teams i.e. sales, BDR's etc.
Role: Analysing data + insights to reflect and review past and present performance, predict future performance, and build strategies around this to add value to and improve business. Day to day responsibilities vary on the work I'm doing and certain deadlines/ events that are on, however I work through juggling meetings with my team and other internal stakeholders, working on projects independently, checking in with my manager, setting aside time to upskill through training courses (very useful as I use a lot of software/ technical skills and am still early in my career).
About the employer
Adobe AU
4.9
1,000 - 50,000 employees
Technology
Adobe is the global leader in digital media and digital marketing solutions. Adobe's mission is to change the world through digital experiences.
Pros and cons of working at Adobe AU
Pros
Very good culture and attitude towards professional development
The culture, scope of work, international scale, remuneration, benefits, accessibility
A supportive team environment that lives up to the company values and focuses on employee wellbeing.
The culture at Adobe is fantastic. Everyone is so supportive, welcoming, and genuine - it's a place where you can be yourself and spend time developing professionally.
Opportunity to work collaboratively with internal and external agencies.
Cons
Sometimes seemingly simple tasks can become very difficult to complete due to the size of the organisation and the many teams that need to get involved